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EXTRACURRICULARS
I actively engage in a variety of clubs and volunteer activities, which provide opportunities to develop leadership, collaboration, and communication skills. Through these experiences, I contribute to my community, explore my interests, and grow both personally and professionally, while working alongside like-minded peers to make a positive impact.
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IUC
Vice-President of Marketing
As Vice-President of Marketing for IUC, I develop content and campaign ideas, coordinate and assign tasks, manage social media posts, supervise event planning, and reach out to panelists, helping the club run smoothly and connect effectively with our community.
IUC's IG
IUC's Linkdln
This is our upcoming event!
Check out IUC's social media for more details
AIESEC
Business to Consumer
In AIESEC B2C, I create visual content and campaigns by designing posters, recording videos, and developing creative ideas. I work to engage our audience, enhance the organization’s outreach, and support initiatives that promote AIESEC’s mission and activities.
AIESEC's IG
AIESEC's Linkdln
Fall Open House
BCom Representative
Collaborated with a team of 9 to strategically allocate tasks, ensuring timely completion and balanced workload. Provided guidance and support to help team members overcome challenges, and communicated effectively with visitors to create a welcoming and positive image of the university.
Case Competition
YMA Apprentice Case Competition
- Powerade
The case focuses on developing a high-impact marketing campaign for Powerade, Coca-Cola’s sports hydration brand. Analyzing the market, competitors, and brand positioning to create a strategy that differentiates Powerade, increases market share, and strengthens brand loyalty in a highly competitive sports beverage industry.
Team's picture
PDF's Case Analyze
YMC Voyage 2025
- Osmow Case Competition
This case challenges participants to design an engaging and creative strategic plan that drives sales, increases in-store traffic, builds customer loyalty, and elevates brand awareness for Osmow’s — one of Canada’s fastest-growing Mediterranean quick-service restaurants. By analyzing market trends, consumer behavior, and competitive positioning, teams must craft innovative strategies to strengthen Osmow’s presence and connect with new generations of food lovers.
PDF's Case Analyze
Osmow's mock-up TVC
Team's picture
MSS Case Competition and Conference 2025
- Burger King Case
This case challenges participants to develop a bold and creative strategic plan that drives sales, boosts in-store traffic, strengthens customer loyalty, and enhances brand awareness for Burger King. By examining market dynamics, evolving consumer preferences, and competitive pressures, teams will craft innovative strategies to help Burger King reclaim its edge and reignite its connection with today’s fast-food lovers.
PDF's Slide Deck
PDF's Case Executive Summary
Team's picture